Learnings B2B SaaS product sales from the old guys

Microsoft MSFT 2.03T $ MCAP

https://learn.microsoft.com/en-us/dynamics365/

Microsoft is a well-known software company with a well-structured sales process that can provide valuable lessons for B2B SaaS product companies. Here are some key takeaways and insights:

1. Identify and understand your target customers: Microsoft understands that their customers have different needs and pain points. To address these differences, they segment their customers into different categories, such as enterprise, small and medium-sized businesses, and consumers. B2B SaaS companies can learn from this by identifying their target customers and understanding their unique needs and pain points.
2. Build a strong sales team: Microsoft invests heavily in its sales team, providing them with the tools and resources they need to succeed. The company also focuses on hiring the right people and providing them with training and development opportunities. B2B SaaS companies can learn from this by building a strong sales team with the right people, training, and support.
3. Emphasize customer engagement and support: Microsoft places a strong emphasis on engaging with customers throughout the sales process, from the initial contact to ongoing support. This helps build trust and loyalty and can lead to long-term relationships. B2B SaaS companies can learn from this by prioritizing customer engagement and support throughout the sales process.
4. Utilize data and analytics: Microsoft uses data and analytics to better understand its customers and improve its sales process. B2B SaaS companies can learn from this by utilizing data and analytics to gain insights into their customers and improve their sales process.
5. Continuously improve the sales process: Microsoft is always looking for ways to improve its sales process, and the company regularly reviews and updates its approach. B2B SaaS companies can learn from this by continuously reviewing and refining their sales process to optimize performance.

B2B SaaS product companies can learn a lot from Microsoft’s sales process and the way the company organizes its sales team. By following these key takeaways, B2B SaaS companies can improve their sales process and build strong, long-term relationships with their customers.

Intel Corporation INTC 118.48B $ MCAP

Intel is a technology company that specializes in manufacturing and designing computer processors and other hardware. While there are some similarities between Intel and Microsoft’s sales operations, there are also some key differences that B2B SaaS companies can learn from. Here are a few lessons that B2B SaaS companies can take from Intel’s sales operations:

1. Understand the technical aspects of your product: Intel’s sales team is knowledgeable about the technical aspects of their product, which allows them to effectively communicate the benefits and features of their technology. B2B SaaS companies should similarly have a deep understanding of their product’s technical capabilities to effectively sell to their customers.
2. Focus on building relationships: Intel emphasizes building long-term relationships with their customers, which includes providing ongoing support and maintaining regular communication. This focus on relationship-building can be a valuable lesson for B2B SaaS companies, as it can lead to increased customer loyalty and trust.
3. Offer customized solutions: Intel provides customized solutions to its customers based on their unique needs and requirements. B2B SaaS companies can learn from this by offering customized solutions to their customers, rather than taking a one-size-fits-all approach.
4. Utilize partner networks: Intel has a large network of partners that it works with to sell and distribute its products. B2B SaaS companies can learn from this by building and leveraging partner networks to reach new customers and expand their reach.
5. Adapt to changes in the market: Intel is constantly adapting to changes in the market and updating its products and sales strategies to stay competitive. B2B SaaS companies should similarly be agile and adaptable to changes in the market and adjust their strategies accordingly.

B2B SaaS companies can learn also a lot from Intel’s sales operations, particularly in terms of technical knowledge, relationship-building, customization, partner networks, and adaptability. By incorporating these lessons into their sales operations, newly created B2B SaaS companies can improve their sales processes and build successful businesses.

Adobe Corporation ADBE 173B $ MCAP

Adobe is a software company that offers a variety of creative, marketing, and document management solutions. Their sales process is focused on building relationships and understanding their customers’ needs, which can provide valuable lessons for B2B SaaS product development. Here are some key takeaways:

1. Understand your customers’ needs: Adobe’s sales team spends time understanding their customers’ needs and pain points, which allows them to offer tailored solutions. B2B SaaS companies can learn from this by identifying their customers’ needs and developing solutions that address those needs.
2. Focus on building relationships: Adobe emphasizes building long-term relationships with its customers. This includes providing ongoing support and communicating regularly. B2B SaaS companies can learn from this by building relationships with their customers and prioritizing ongoing support and communication.
3. Provide customized solutions: Adobe offers a variety of products and services, but they also offer customized solutions to fit the unique needs of their customers. B2B SaaS companies can learn from this by providing customized solutions that are tailored to the specific needs of their customers.
4. Use data and analytics: Adobe uses data and analytics to better understand their customers’ behavior and improve their sales process. B2B SaaS companies can learn from this by using data and analytics to gain insights into their customers and improve their sales process.
5. Leverage customer success stories: Adobe uses customer success stories to showcase the value of their solutions and build trust with prospective customers. B2B SaaS companies can learn from this by leveraging customer success stories to showcase the benefits of their solutions and build trust with potential customers.
6. Provide a great user experience: Adobe’s products are known for their intuitive user experience. B2B SaaS companies can learn from this by prioritizing user experience in their product development process to ensure that their products are user-friendly and easy to use.

B2B SaaS product companies can learn a lot from Adobe’s sales process, particularly in terms of understanding customer needs, building relationships, providing customized solutions, using data and analytics, leveraging customer success stories, and providing a great user experience. By incorporating these lessons into their sales process and product development, B2B SaaS companies can improve their sales performance and build successful businesses.

Top 3 Takeaways

Here are the top three takeaways that B2B SaaS product companies can learn from the sales processes of Microsoft, Intel, and Adobe:

1. Understand your customers’ needs: All three companies prioritize understanding their customers’ needs and pain points. By focusing on the customer, B2B SaaS companies can develop solutions that meet their customers’ unique needs and provide more value.
2. Build relationships: Building strong relationships with customers is a key element of the sales processes at all three companies. By prioritizing relationship-building, B2B SaaS companies can increase customer loyalty and trust, which can lead to greater long-term success.
3. Provide customized solutions: All three companies offer customized solutions to their customers based on their unique needs and requirements. By providing customized solutions, B2B SaaS companies can differentiate themselves from competitors and offer more value to customers.

By incorporating these three key takeaways into their sales processes and product development, B2B SaaS companies can improve their sales performance, build stronger customer relationships, and develop customized solutions that meet the unique needs of their customers.